As healthcare becomes increasingly consumer-driven, we find providers looking for better ways of understanding their patient communities to precisely target their offerings. Using Ayasdi's Precision Marketing Software, providers can identify micro-clusters of patients by analyzing a wide variety of structured and unstructured patient and community data, including demographic, economic, and social media data. They can then tailor their service offerings, marketing and pricing to better fit the needs of these micro-clusters of patients. Additionally, by detecting the most subtle consumer patterns using our Precision Marketing Software, organizations can gain a better understanding of the reasons for patient retention and attrition. The uncovered insights help improve patient loyalty and hospital utilization.